Cookie Policy
Last updated: 22 July 2026 · Bramble Cross Nutrition Ltd · Company No. / VAT 14782933 · GB478293314
1. What Are Cookies?
Cookies are small text files placed on your device (computer, smartphone or tablet) when you visit a website. They allow the website to recognise your device on subsequent visits and can store preferences or browsing information.
Some cookies are set by us (first-party cookies); others are set by third-party services we use (third-party cookies). Cookies can be "session cookies" (deleted when you close your browser) or "persistent cookies" (remaining on your device for a set period or until you delete them).
2. How We Use Cookies
We use cookies in accordance with the UK Privacy and Electronic Communications Regulations (PECR) and the UK GDPR. We implement Google Consent Mode v2, which means that all non-essential cookies are set to denied by default until you provide explicit consent via our cookie banner.
3. Categories of Cookies We Use
3.1 Strictly Necessary Cookies
These cookies are essential for the website to function and cannot be switched off. They do not require your consent under PECR. They include:
| Cookie Name | Purpose | Duration | First / Third Party |
|---|---|---|---|
| cookieConsent | Stores your cookie consent preference | 1 year | First party |
| PHPSESSID | Session management (server-side, if applicable) | Session | First party |
3.2 Analytics Cookies
These cookies help us understand how visitors interact with our website. All data is aggregated and used to improve our content and user experience. These cookies are only set after you have consented.
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
| _ga | Google Analytics | Distinguishes users | 2 years |
| _ga_* | Google Analytics | Session state | 2 years |
| _gid | Google Analytics | Distinguishes users (24h) | 24 hours |
| _gat | Google Analytics | Throttles request rate | 1 minute |
3.3 Marketing and Advertising Cookies
These cookies are used to deliver relevant advertising and to measure the effectiveness of advertising campaigns. They are only set after you have consented and are governed by Google Consent Mode v2 signals (ad_storage, ad_user_data, ad_personalization).
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
| _gcl_au | Google Ads | Conversion tracking | 3 months |
| _fbp | Meta (Facebook) | Advertising and retargeting | 3 months |
| IDE | Google DoubleClick | Advertising personalisation | 1 year |
3.4 Functional Cookies
These cookies enable enhanced functionality such as remembering your preferences. They may be set by us or by third-party providers.
| Cookie Name | Purpose | Duration |
|---|---|---|
| lang | Stores language preference | Session |
4. Google Consent Mode v2
Our website uses Google Consent Mode v2. This means:
- When you first visit the site, all Google advertising and analytics cookies are set to denied by default
- Only after you click "Accept All" are advertising and analytics cookies activated
- If you click "Reject Non-Essential", only strictly necessary cookies remain active
- The "Manage Preferences" option allows you to granularly control analytics and marketing cookies independently
- Google Consent Mode sends privacy-safe, cookieless signals in denied states to allow modelled conversion measurement without identifying individuals
The consent signals controlled by Consent Mode v2 include: ad_storage, ad_user_data, ad_personalization and analytics_storage. All four default to denied.
5. How to Manage Your Cookie Preferences
5.1 Via Our Cookie Banner
When you first visit the site, our cookie banner gives you the choice to accept all, reject non-essential, or manage individual categories. You can change your preferences at any time by clearing your browser cookies and revisiting the site, which will cause the consent banner to reappear.
5.2 Via Your Browser
All major browsers allow you to control cookies through their settings. Please note that disabling certain cookies may affect the functionality of our website. For guidance on managing cookies in your browser:
- Chrome: support.google.com/chrome/answer/95647
- Firefox: support.mozilla.org
- Safari: support.apple.com
- Edge: support.microsoft.com
5.3 Opt-Out from Analytics and Advertising
- Google Analytics opt-out: tools.google.com/dlpage/gaoptout
- Google Ads personalisation: adssettings.google.com
- Your Online Choices (EU/UK): youronlinechoices.com
6. Third-Party Links
Our website may contain links to third-party websites. This Cookie Policy applies only to shouldersforceec.world. We are not responsible for the cookie practices of third-party websites.
7. Changes to This Policy
We may update this Cookie Policy from time to time. The date at the top indicates when it was last revised. Changes take effect when we post the updated policy on this page.
8. Contact
If you have questions about our use of cookies, please contact us at privacy@shouldersforceec.world or write to Bramble Cross Nutrition Ltd, 12 Holborn Viaduct, London EC1A 2BN, United Kingdom.
You also have the right to lodge a complaint about our use of cookies with the ICO at ico.org.uk.